社交互動.
Overview
| Works: | 2 works in 2 publications in 2 languages | |
|---|---|---|
Titles
探討影響消費者節日依附與品牌依附之關鍵因素 = = Antecedents of Consumer's Festival Attachment and Brand Attachment in Online Shopping Festivals /
by:
(Language materials, printed)
直播主之個人特質對消費者購買意願之影響 = = The Influence of Personal Traits of Live Streamers on Consumers' Purchase Intention /
by:
(Language materials, printed)