New products - Marketing.
Overview
| Works: | 13 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Product development = a structured approach to consumer product development, design, and manufacture /
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(Language materials, printed)
Strategic technology management = building bridges between sciences, engineering and business management /
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(Language materials, printed)
Product development = a structured approach to consumer product development, design, and manufacture /
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(Language materials, printed)
Product development = a structured approach to consumer product development, design, and manufacture /
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(Language materials, printed)
Value chain marketing = a marketing strategy to overcome immediate customer innovation resistance /
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Emerging markets from a multidisciplinary perspective = challenges, opportunities and research agenda /
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(Language materials, printed)
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