Target marketing - United States.

Turning silver into gold = how to profit in the new boomer marketplace / by: (Language materials, printed)

Lifestyle marketing = reaching the new American consumer / by: (Language materials, printed)

The affluent consumer = marketing and selling the luxury lifestyle / by: (Language materials, printed)

Boomer marketing = selling to a recession resistant market / by: (Language materials, printed)

Investments

Baby boom generation

Affluent consumers

Target marketing

Market segmentation

Consumers' preferences

Older consumers

Consumer behavior

Luxuries

Lifestyles

Middle-aged consumers