Social media - Marketing.

Advanced social media marketing = how to lead, launch, and manage a successful social media program / by: (Language materials, printed)

Social information = gaining competitive and business advantage using social media tools / by: (Language materials, printed)

Managing negative word-of-mouth on social media platforms = the effect of hotel management responses on observers' purchase intention / by: (Language materials, printed)

Contemporary issues in social media marketing / by: (Language materials, printed)

Economics/Management Science.

Social marketing.

Business/Management Science, general.

Marketing.

Hotel management.

Social media

Marketing

Business and Management.

Tourism Management.

Customer relations.

Internet marketing.

Word-of-mouth advertising.