消費心理學

中國消費者研究 = 理論演進與方法變遷 / by: (Language materials, printed)

顧客消費心理學 by: (Language materials, printed)

斷裂的消費者-品牌關係再續影響因素研究 = 心理與行為 / by: (Language materials, printed)

功利還是享樂 = 顧客選擇與行銷導向 / by: (Language materials, printed)

銷售互動中的說服效果 = 基於消費者說服應對的視角 / by: (Language materials, printed)

消費心理學 by: (Language materials, printed)

衝動性購買研究 = 調節點、自我建構視角 / by: (Language materials, printed)

消費心理學 by: (Language materials, printed)

消費心理學 by: (Language materials, printed)

消費者行為學 by: (Language materials, printed)

消費者行為學 = 理論與實務 / by: (Language materials, printed)

消費者的新產品決策行為研究 by: (Language materials, printed)

基於消費心理的商品真實性研究 by: (Language materials, printed)

消費行為分析 by: (Language materials, printed)

SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 by: (Language materials, printed)

那些APP好用的祕密 = 黏住使用者的魅力 & UX好感度設計 / by: (Language materials, printed)

消費心理學 by: (Language materials, printed)

一分鐘讀懂顧客心理學 by: (Language materials, printed)

口香糖為何放在收銀台旁? = 揭開消費心理學的107個祕密 / by: (Language materials, printed)

王牌銷售員心理學 = 把推銷當成交 / by: (Language materials, printed)

行銷妙招 = 打贏這場心理戰,訂單就歸你了 / by: (Language materials, printed)

勾癮 : = 創造品牌幻想, 從心理學與腦神經科解構行銷創意, 觸發消費渴望 / by: (Language materials, printed)

心理營銷 by: (Language materials, printed)

別想收買我的愛 : = 廣告的致命說服力, 動人文案的犀利解構, 一份提升媒體識讀力的洞察報告書 / by: (Language materials, printed)

消費者行為 = = Consumer behavior : an introduction / by: (Language materials, printed)

消費者行為 = = Consumer behavior : an introduction / by: (Language materials, printed)

引爆瘋潮 : = 徹底掌握流行擴散與大眾心理的操作策略 / by: (Language materials, printed)

關鍵行銷 : = 消費心理大師最強10大黃金行銷課 / by: (Language materials, printed)

誰說人是理性的! : = 消費高手與行銷達人都要懂的行為經濟學 / by: (Language materials, printed)

洞察地圖 by: (Language materials, printed)

讓她買單, 真的很簡單 = 讓女人掏空荷包的女性購物心理學! / by: (Language materials, printed)

懂顧客心思的話術最好賣 : = 早一步知道客戶要什麼, 下一步就讓他買單 / by: (Language materials, printed)

我就知道你會買!破解顧客的25種消費行為偏見 / by: (Language materials, printed)

不賣東西賣「體驗」 / by: (Language materials, printed)

關鍵行銷 = 消費心理大師10大黃金行銷課 / by: (Language materials, printed)

消費心理學 = 最有力的銷售武器是懂客戶的心理 / by: (Language materials, printed)

那個為什麼會熱賣 : = 商品與資訊氾濫的時代, 如何利用「框架攻略法」讓消費者「衝動購買」 / by: (Language materials, printed)

消費者行為 / by: (Language materials, printed)

同理心行銷 : = 500強正在用 顛覆傳統的消費者洞察進化策略 / by: (Language materials, printed)

金融行為通識課 : = 從儲蓄.投資.保險到養老, 如何處理金融商品?怎樣管控風險? / by: (Language materials, printed)

推力行銷 : = 從超商到電影院都適用, 靠行為經濟學讓人做出你要的選擇! / by: (Language materials, printed)

變心快時代的絕對回購機制 : = 不怕市場縮小、無懼對手增加, 靠習慣建立讓顧客一試上癮! / by: (Language materials, printed)

手繪300張圖讓你看懂富顧客的極度購物 : = 為何金牌行銷總能第一眼看穿顧客內心, 下一步就讓他買單? / by: (Language materials, printed)

大腦無法拒絕的癮 = 揭密商家製造成癮行為背後的心理學;但,想成功,你一定要有一種癮 / by: (Language materials, printed)

Z世代經濟 : = 未來最有影響力的新世代, 將如何塑造2035世界新常態? / by: (Language materials, printed)

盲視效應 / by: (Language materials, printed)

從零開始讀懂消費者行為 : = 一本掌握顧客心理、購買決策與消費動機的基礎 / by: (Language materials, printed)

實體店求生手冊 / by: (Language materials, printed)

奧客心理學 = 對付顧客這種生物,請灌他一碗行銷迷湯 / by: (Language materials, printed)

消費者行為學 = = Consumer behavior / by: (Language materials, printed)

消費者行為 = Consumer behavior : an introduction / by: (Language materials, printed)

盲視效應 = 找出左右大腦消費行為的關鍵, 破解行銷手法, 與品牌平起平坐 / by: (Language materials, printed)

當客戶說不 = 世界頂級銷售大師教你四步驟馬上成交! / by: (Language materials, printed)

當客戶說不 : = 世界頂級銷售大師教你四步驟馬上成交! / by: (Language materials, printed)

囤積癖 : = 從消費欲望到斷捨離, 囤積世代的物我依存關係 / by: (Language materials, printed)

同理心行銷 = 500強正在用顛覆傳統的消費者洞察進化策略 / by: (Language materials, printed)

哄騙 DUP_1 = 精神分裂 / by: (Language materials, printed)

人生不能照單全收,買東西也是 = 你怎麼買東西,就會怎麼過日子! / by: (Language materials, printed)

體驗經濟時代 = 如何設計體驗, 抓住顧客的時間.注意力和金錢 / by: (Language materials, printed)

直覺陷阱. . 2, . 認知非理性消費偏好, 避免成為聰明的傻瓜 / by: (Language materials, printed)

自由選擇的錯覺 : = 你以為自己選的, 其實廠商已預判「你會選這個」。理解行銷學引用的16.5種心理偏見, 你得到真正自由 / by: (Language materials, printed)

同理心行銷 = 500強正在用顛覆傳統的消費者洞察進化策略 / by: (Language materials, printed)

大腦拒絕不了的行銷 = 100個完美挑動感官的行銷法則 / by: (Language materials, printed)

立刻成交!女性購物心理學 : = 日本銷售大師教你創造高業績的50個實戰祕訣 / by: (Language materials, printed)

剁手指也買不停的情緒經濟學 = 數十位諾貝爾獎得主、經濟學大師, 鐵證背書!克服暗地支配投資、購物、虛榮錯覺的「動物本能」, 活用「有限理性」避險與獲利 = Feeling / by: (Language materials, printed)