文化行銷

全球都市文化治理與文化策略 = 藝文節慶.賽事活動與都市文化形象 = Global cities, culture : Governance and cultural strategies / by: (Language materials, printed)

創意.來吧! by: (Language materials, printed)

文創行銷 / by: (Language materials, printed)

創意,來吧! = 到處辣著火頭也撻著你的諗頭 / by: (Language materials, printed)

新南向市場探索 = 從文化差異看市場行銷 / by: (Language materials, printed)

文創地圖 : = 指引, 一條文創的經營路徑 = Cultural and creative on the move / by: (Language materials, printed)

文化商品符碼論 = Commodity Codes of the Cultural Product / by: (Language materials, printed)

好萊塢電影在台灣行銷策略與商業思維 = Hollywood Movies Marketing in Taiwan : The Strategy and Business / by: (Language materials, printed)

文創行銷 / by: (Language materials, printed)

文化行銷

都市發展

國際市場

符號學

文化政策

文化產業

電影

商業分析

市場調查

創意

美國