口碑.

社會關係因素影響電子口碑：台灣和越南為實證研究 = = Social Relationship Factors Influence on Electronic Word-Of-Mouth on Social Networking Sites: Empirical Study in Taiwan and Vietnam / by: (書目-語言資料,印刷品)

排隊與餐飲服務業正面口碑策略行銷之研究 = = Waiting Line and Positive Word-of-Mouth in Marketing Catering Service Sectors / by: (書目-語言資料,印刷品)

探討衝動性購買與再購意願之關係 = = Exploring the Relationship between Impulse Purchase and Repurchase Intention / by: (書目-語言資料,印刷品)

手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 = = The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention / by: (書目-語言資料,印刷品)

服務品質.

Food Service.

社會資本.

Word-of-Mouth.

Scarcity.

餐飲業.

獨特性需求.

Expectation-Confirmation Theory.

Service Quality.

Need for Uniqueness.

口碑.

Word-Of-Mouth.

社群媒體.

品牌形象.

The- Crowd-Waiting -in-Line.

Social networking sites.

稀少性.

Consumer Purchase Intention.

Social capital.

消費者購買意願.

WOM.

期望確認理論.

自我決定理論.

Impulse Purchase.

信任.

衝動性購買.

Social Media.

Word of Mouth.

Brand Image.

社群網站

信息化影響.

EWOM.

電子口碑.

排隊等待人潮.

Trust

Self-Determination Theory.

Interpersonal influence.

規範性影響.