運動商品.

以類神經網路探討影響臺灣年輕族群運動商品購買意願之因素研究 = = The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth / by: (Language materials, printed)

運動商品.

來源國形象.

Brand image.

贊助.

購買意願.

Sport Products.

Sponsorship.

perceived quality.

Perceived value.

知覺品質.

國家文化.

知覺價值.

Purchase intention.

品牌形象.

Impacts of country.

National Culture.