社交媒體.

通過社會化媒體的員工購買意願 = = Employees’ Purchase Intention via Social Media / by: (Language materials, printed)

透過行動社群媒體進行拍賣之可行探究 = = Exploring the Customers Intention of Running Mobile Auction Via Social Media / by: (Language materials, printed)

以計畫行為理論為基礎探討影響網路謠言選擇意圖之因素 :以蒙古為例 = = Exploring the Determinants of the Disinformation Choice Intention based on the Theory of Planned Behavior :A Case Study in Mongolia / by: (Language materials, printed)

行動裝置拍賣.

subjective norm.

態度.

the theory of planned behavior.

disinformation.

attitude.

social media.

e-marketing.

網路客戶行為.

Social media

online customer behavior.

知覺行為控制.

Technology acceptance model.

行銷溝通.

購物傾向.

社交媒體.

網路謠言.

facebook.

marketing communication.

網路行銷.

計畫行為理論.

主觀規範.

purchase intention.

科技接受模型.

perceived behavioral control.

mobile auction.