詹雅婷
Overview
| Works: | 2 works in 2 publications in 1 languages | |
|---|---|---|
Titles
代言人可信度對品牌形象與購買意願影響之研究 －以產品涉入程度為干擾變數 = The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement
by:
Ya-Ting Chan; 詹雅婷; Man-Shin Cheng; 鄭錳新
(Language materials, printed)