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代言人可信度對品牌形象與購買意願影響之研究－以產品涉入程度為干擾變數 ...

Ya-Ting Chan

代言人可信度對品牌形象與購買意願影響之研究－以產品涉入程度為干擾變數 = The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement

Record Type:	Language materials, printed : monographic
Paralel Title:	The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement
Author:	詹雅婷,
Secondary Intellectual Responsibility:	鄭錳新,
Place of Publication:	雲林縣
Published:	國立虎尾科技大學;
Year of Publication:	民99[2010]
Edition:	初版
Description:	69面圖 : 30公分;
Subject:	來源可信度
Subject:	品牌形象
Subject:	購買意願
Subject:	產品涉入程度
Subject:	source credibility
Subject:	brand image
Subject:	purchase intention
Subject:	product involvement
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-2406201015004000

代言人可信度對品牌形象與購買意願影響之研究－以產品涉入程度為干擾變數 = The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement
詹, 雅婷

代言人可信度對品牌形象與購買意願影響之研究－以產品涉入程度為干擾變數 = The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement / 詹雅婷撰 - 初版. - 雲林縣 : 國立虎尾科技大學, 民99[2010]. - 69面 ; 圖 ; 30公分.
含參考書目.
來源可信度品牌形象購買意願產品涉入程度source credibilitybrand imagepurchase intentionproduct involvement

鄭, 錳新

代言人可信度對品牌形象與購買意願影響之研究－以產品涉入程度為干擾變數 = The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement
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