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Start-up = A Practical Guide to Starting and Running a New Business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Start-up/ by Tom Harris.
Reminder of title:	A Practical Guide to Starting and Running a New Business /
Author:	Harris, Tom.
Description:	VII, 146 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	New business enterprises. -
Online resource:	https://doi.org/10.1007/978-3-319-94547-7
ISBN:	9783319945477

Start-up = A Practical Guide to Starting and Running a New Business /
Harris, Tom.

Start-upA Practical Guide to Starting and Running a New Business /[electronic resource] :by Tom Harris. - 2nd ed. 2019. - VII, 146 p.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing Remarks.

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.

ISBN: 9783319945477

Standard No.: 10.1007/978-3-319-94547-7doiSubjects--Topical Terms:

566880
New business enterprises.

LC Class. No.: HD62.5

Dewey Class. No.: 658.421

Start-up = A Practical Guide to Starting and Running a New Business /
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