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Sustainable Fashion: Consumer Awareness and Education

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sustainable Fashion: Consumer Awareness and Education / edited by Subramanian Senthilkannan Muthu.
other author:	Muthu, Subramanian Senthilkannan.
Description:	VII, 75 p. 27 illus., 23 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Textile industry. -
Online resource:	https://doi.org/10.1007/978-981-13-1262-5
ISBN:	9789811312625

Sustainable Fashion: Consumer Awareness and Education
Sustainable Fashion: Consumer Awareness and Education [electronic resource] /edited by Subramanian Senthilkannan Muthu. - 1st ed. 2019. - VII, 75 p. 27 illus., 23 illus. in color.online resource. - Textile Science and Clothing Technology,2197-9863. - Textile Science and Clothing Technology,.

Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

ISBN: 9789811312625

Standard No.: 10.1007/978-981-13-1262-5doiSubjects--Topical Terms:

1028538
Textile industry.

LC Class. No.: TS1300-1865

Dewey Class. No.: 677

Sustainable Fashion: Consumer Awareness and Education
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