國立虎尾科技大學 |

Customer Engagement in Theory and Practice = A Marketing Management Perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer Engagement in Theory and Practice/ by Katarzyna Żyminkowska.
Reminder of title:	A Marketing Management Perspective /
Author:	Żyminkowska, Katarzyna.
Description:	XIX, 159 p. 45 illus., 22 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Customer relations—Management. -
Online resource:	https://doi.org/10.1007/978-3-030-11677-4
ISBN:	9783030116774

Customer Engagement in Theory and Practice = A Marketing Management Perspective /
Żyminkowska, Katarzyna.

Customer Engagement in Theory and PracticeA Marketing Management Perspective /[electronic resource] :by Katarzyna Żyminkowska. - 1st ed. 2019. - XIX, 159 p. 45 illus., 22 illus. in color.online resource.

1. Concepts of Customer Activism -- 2. Interpreting Customer Engagement in the Marketing Discipline -- 3. Placing Customer Engagement within Marketing Management -- 4. Why Do Customers Engage? -- 5. Firms' Practices in Customer Engagement Management -- 6. Customer Engagement Trends and Perspectives in Modern Business.

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management. .

ISBN: 9783030116774

Standard No.: 10.1007/978-3-030-11677-4doiSubjects--Topical Terms:

1259384
Customer relations—Management.

LC Class. No.: HF5415.5-5415.53

Dewey Class. No.: 658.812

Customer Engagement in Theory and Practice = A Marketing Management Perspective /
LDR:02406nam a22003855i 4500 001 1009549
003 DE-He213
005 20200707003151.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783030116774 $9 978-3-030-11677-4
024 7 $a 10.1007/978-3-030-11677-4 $2 doi
035 $a 978-3-030-11677-4
050 4 $a HF5415.5-5415.53
072 7 $a KJSU $2 bicssc
072 7 $a BUS018000 $2 bisacsh
072 7 $a KJSU $2 thema
082 0 4 $a 658.812 $2 23
100 1 $a Żyminkowska, Katarzyna. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1303500
245 1 0 $a Customer Engagement in Theory and Practice $h [electronic resource] : $b A Marketing Management Perspective / $c by Katarzyna Żyminkowska.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a XIX, 159 p. 45 illus., 22 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Concepts of Customer Activism -- 2. Interpreting Customer Engagement in the Marketing Discipline -- 3. Placing Customer Engagement within Marketing Management -- 4. Why Do Customers Engage? -- 5. Firms' Practices in Customer Engagement Management -- 6. Customer Engagement Trends and Perspectives in Modern Business.
520 $a Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management. .
650 0 $a Customer relations—Management. $3 1259384
650 0 $a Motivation research (Marketing). $3 1279600
650 0 $a Organization. $3 568089
650 0 $a Planning. $3 660157
650 0 $a Internet marketing. $3 559675
650 0 $a Project management. $3 558297
650 1 4 $a Customer Relationship Management. $3 995421
650 2 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Online Marketing/Social Media. $3 1104609
650 2 4 $a Project Management. $3 787187
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030116767
776 0 8 $i Printed edition: $z 9783030116781
856 4 0 $u https://doi.org/10.1007/978-3-030-11677-4
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)