國立虎尾科技大學 |

Smart Retailing = Technologies and Strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Smart Retailing/ by Eleonora Pantano, Charles Dennis.
Reminder of title:	Technologies and Strategies /
Author:	Pantano, Eleonora.
other author:	Dennis, Charles.
Description:	XIX, 109 p. 4 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-030-12608-7
ISBN:	9783030126087

Smart Retailing = Technologies and Strategies /
Pantano, Eleonora.

Smart RetailingTechnologies and Strategies /[electronic resource] :by Eleonora Pantano, Charles Dennis. - 1st ed. 2019. - XIX, 109 p. 4 illus.online resource.

1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion.

“Contemporary, insightful and theory-based: Pantano and Dennis’ book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations.” Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK “Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry.” Harry Timmermans, Editor-in-Chief of the Journal of Retailing and Consumer Services and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

ISBN: 9783030126087

Standard No.: 10.1007/978-3-030-12608-7doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Smart Retailing = Technologies and Strategies /
LDR:03169nam a22004095i 4500 001 1010722
003 DE-He213
005 20200705075255.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783030126087 $9 978-3-030-12608-7
024 7 $a 10.1007/978-3-030-12608-7 $2 doi
035 $a 978-3-030-12608-7
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Pantano, Eleonora. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1304822
245 1 0 $a Smart Retailing $h [electronic resource] : $b Technologies and Strategies / $c by Eleonora Pantano, Charles Dennis.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a XIX, 109 p. 4 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion.
520 $a “Contemporary, insightful and theory-based: Pantano and Dennis’ book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations.” Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK “Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry.” Harry Timmermans, Editor-in-Chief of the Journal of Retailing and Consumer Services and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
650 0 $a Marketing. $3 557931
650 0 $a Management. $3 558618
650 0 $a Industrial management. $3 556510
650 0 $a E-business. $3 1254459
650 0 $a Electronic commerce. $3 557942
650 0 $a E-commerce. $2 gtt $3 654932
650 0 $a Trade. $3 1019351
650 0 $a Business. $3 558617
650 0 $a Commerce. $3 561127
650 2 4 $a Innovation/Technology Management. $3 786196
650 2 4 $a e-Business/e-Commerce. $3 1070351
700 1 $a Dennis, Charles. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1304823
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030126070
776 0 8 $i Printed edition: $z 9783030126094
776 0 8 $i Printed edition: $z 9783030126100
856 4 0 $u https://doi.org/10.1007/978-3-030-12608-7
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)