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Consumer Nationalism and Barr’s Irn-Bru in Scotland

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer Nationalism and Barr’s Irn-Bru in Scotland/ by David Leishman.
Author:	Leishman, David.
Description:	XVI, 264 p. 15 illus., 12 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Cultural studies. -
Online resource:	https://doi.org/10.1007/978-3-030-53382-3
ISBN:	9783030533823

Consumer Nationalism and Barr’s Irn-Bru in Scotland
Leishman, David.

Consumer Nationalism and Barr’s Irn-Bru in Scotland[electronic resource] /by David Leishman. - 1st ed. 2020. - XVI, 264 p. 15 illus., 12 illus. in color.online resource. - Consumption and Public Life. - Consumption and Public Life.

1. Introduction -- 2. The Power of Origins -- 3. From Girders: Discourses of National Strength -- 4. Consumer Nationalism in Popular and Material Culture -- 5. Scotland’s Other: Defining Oppositional Identities -- 6. Conclusion.

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

ISBN: 9783030533823

Standard No.: 10.1007/978-3-030-53382-3doiSubjects--Topical Terms:

809557
Cultural studies.

LC Class. No.: HM623

Dewey Class. No.: 306

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