| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
勾癮/ 達瑞.韋伯(Daryl Weber)著 ; 戴至中譯 |
| Reminder of title: |
創造品牌幻想, 從心理學與腦神經科解構行銷創意, 觸發消費渴望 / |
| remainder title: |
How neuroscience can help marketers build memorable brands |
| Author: |
韋柏 |
| other author: |
戴至中 |
| Published: |
臺北市 :日月文化, : 2017, |
| Description: |
293面 :圖 : |
| Notes: |
譯自: Brand seduction : how neuroscience can help marketers build memorable brands |
| Subject: |
品牌行銷. - |
| Online resource: |
udn讀書館 |
| ISBN: |
9789862486504 |