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Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in National Brand and Private Label Marketing/ edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad.
Reminder of title:	Eighth International Conference, 2021 /
other author:	Martínez-López, Francisco J.
Description:	XI, 132 p. 21 illus., 12 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Branding (Marketing). -
Online resource:	https://doi.org/10.1007/978-3-030-76935-2
ISBN:	9783030769352

Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /
Advances in National Brand and Private Label MarketingEighth International Conference, 2021 /[electronic resource] :edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad. - 1st ed. 2021. - XI, 132 p. 21 illus., 12 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7254. - Springer Proceedings in Business and Economics,.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. .

ISBN: 9783030769352

Standard No.: 10.1007/978-3-030-76935-2doiSubjects--Topical Terms:

571741
Branding (Marketing).

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /
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