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Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing and Smart Technologies/ edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović.
Reminder of title:	Proceedings of ICMarkTech 2020 /
other author:	Rocha, Álvaro.
Description:	XXXII, 797 p. 151 illus., 93 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Computational intelligence. -
Online resource:	https://doi.org/10.1007/978-981-33-4183-8
ISBN:	9789813341838

Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 /
Marketing and Smart TechnologiesProceedings of ICMarkTech 2020 /[electronic resource] :edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović. - 1st ed. 2021. - XXXII, 797 p. 151 illus., 93 illus. in color.online resource. - Smart Innovation, Systems and Technologies,2052190-3026 ;. - Smart Innovation, Systems and Technologies,37.

How committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations’ Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789813341838

Standard No.: 10.1007/978-981-33-4183-8doiSubjects--Topical Terms:

568984
Computational intelligence.

LC Class. No.: Q342

Dewey Class. No.: 006.3

Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 /
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