國立虎尾科技大學 |

A Behavioral Approach to New Product Introductions: Evidence from the U.S. Movie Industry.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A Behavioral Approach to New Product Introductions: Evidence from the U.S. Movie Industry./
Author:	Pak, Anna.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	183 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-03, Section: A.
Contained By:	Dissertations Abstracts International83-03A.
Subject:	Business administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28542421
ISBN:	9798538103546

A Behavioral Approach to New Product Introductions: Evidence from the U.S. Movie Industry.
Pak, Anna.

A Behavioral Approach to New Product Introductions: Evidence from the U.S. Movie Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 183 p.

Source: Dissertations Abstracts International, Volume: 83-03, Section: A.

Thesis (Ph.D.)--Temple University, 2021.

This item must not be sold to any third party vendors.

Organizations increasingly engage in launching new products, but they show heterogeneous decision-making patterns in new product strategies. This dissertation attempts to study the source of organizational heterogeneity in new product introductions (NPIs) by applying behavioral perspectives. To this end, this dissertation examines how organizations respond to the conditions of themselves and others through various decisions on new product introductions. I propose that organizations learn directly from their own experience that is relative to their own historical experience and their peers’ experience (i.e., performance feedback) and respond to it by jointly combining different aspects of NPIs such as NPI exploration and speed. Highlighting the perspectives of external actors, I also postulate that when organizations learn vicariously from their peers’ experience is contingent on the characteristics of peers and industry that are sending different signals to observing entities, such as external actors. Through three essays, I examine these ideas in the U.S. movie industry where movie studios rely on performance feedback and the conditions of others to make subsequent movie decisions.At the heart of this dissertation is the notion that organizations learn from their experience or experience of others by collecting performance information, interpreting it, and changing their NPI activities. This dissertation responds to an important call of Gavetti, Greve, Levinthala, & Ocasio (2012) for research in the cognitive aspects in decision making and the dynamics of interacting behavioral entities—organizations and institutional environments (e.g., peer organizations and investors)—filling important gaps in the literature and hence advancing our understanding of why, when, and which NPI decisions are adopted.

ISBN: 9798538103546Subjects--Topical Terms:

1148568
Business administration.
Subjects--Index Terms:

Behavioral Strategy

A Behavioral Approach to New Product Introductions: Evidence from the U.S. Movie Industry.
LDR:02962nam a2200349 4500 001 1067199
005 20220823142314.5
008 221020s2021 ||||||||||||||||| ||eng d
020 $a 9798538103546
035 $a (MiAaPQ)AAI28542421
035 $a AAI28542421
040 $a MiAaPQ $c MiAaPQ
100 1 $a Pak, Anna. $0 (orcid)0000-0001-9787-0691 $3 1372620
245 1 0 $a A Behavioral Approach to New Product Introductions: Evidence from the U.S. Movie Industry.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 183 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-03, Section: A.
500 $a Advisor: Ren, Charlotte.
502 $a Thesis (Ph.D.)--Temple University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Organizations increasingly engage in launching new products, but they show heterogeneous decision-making patterns in new product strategies. This dissertation attempts to study the source of organizational heterogeneity in new product introductions (NPIs) by applying behavioral perspectives. To this end, this dissertation examines how organizations respond to the conditions of themselves and others through various decisions on new product introductions. I propose that organizations learn directly from their own experience that is relative to their own historical experience and their peers’ experience (i.e., performance feedback) and respond to it by jointly combining different aspects of NPIs such as NPI exploration and speed. Highlighting the perspectives of external actors, I also postulate that when organizations learn vicariously from their peers’ experience is contingent on the characteristics of peers and industry that are sending different signals to observing entities, such as external actors. Through three essays, I examine these ideas in the U.S. movie industry where movie studios rely on performance feedback and the conditions of others to make subsequent movie decisions.At the heart of this dissertation is the notion that organizations learn from their experience or experience of others by collecting performance information, interpreting it, and changing their NPI activities. This dissertation responds to an important call of Gavetti, Greve, Levinthala, & Ocasio (2012) for research in the cognitive aspects in decision making and the dynamics of interacting behavioral entities—organizations and institutional environments (e.g., peer organizations and investors)—filling important gaps in the literature and hence advancing our understanding of why, when, and which NPI decisions are adopted.
590 $a School code: 0225.
650 4 $a Business administration. $3 1148568
650 4 $a Research. $3 558735
650 4 $a Failure. $3 1365603
650 4 $a Motion picture directors & producers. $3 1372622
650 4 $a Actors. $2 fast $3 1006855
650 4 $a Peers. $3 1372623
650 4 $a Decision making. $3 528319
650 4 $a Literature reviews. $3 1372466
650 4 $a Systematic review. $3 1372624
653 $a Behavioral Strategy
653 $a New Product Introductions
653 $a Organizational Learning
690 $a 0310
690 $a 0454
690 $a 0703
710 2 $a Temple University. $b Business Administration/Strategic Management. $3 1372621
773 0 $t Dissertations Abstracts International $g 83-03A.
790 $a 0225
791 $a Ph.D.
792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28542421