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The brand glossary

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Interbrand (Firm)

The brand glossary

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The brand glossary/ edited by Jeff Swystun.
other author:	Swystun, Jeff.
Published:	Basingstoke [England] ;Interbrand/Palgrave Macmillan, : 2007.,
Description:	vi, 133 p. :ill. :
Subject:	Marketing - Case studies. -
Online resource:	Click to View

The brand glossary
The brand glossary[electronic resource] /edited by Jeff Swystun. - Basingstoke [England] ;Interbrand/Palgrave Macmillan,2007. - vi, 133 p. :ill.

Includes bibliographical references (p. 131).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

643761
Marketing
--Case studies.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / B723 2007

Dewey Class. No.: 658.8/2703

The brand glossary
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245 0 4 $a The brand glossary $h [electronic resource] / $c edited by Jeff Swystun.
260 $a Basingstoke [England] ; $a New York : $b Interbrand/Palgrave Macmillan, $c 2007.
300 $a vi, 133 p. : $b ill.
504 $a Includes bibliographical references (p. 131).
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing $v Case studies. $3 643761 $3 727751
650 0 $a Commercial products $x Marketing $v Terminology. $3 1376477
650 0 $a Branding (Marketing) $3 568096
650 0 $a Business names $v Terminology. $3 1376476
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700 1 $a Swystun, Jeff. $3 564723
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710 2 $a Interbrand (Firm) $3 1376475
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=293435 $z Click to View

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