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Brand risk = adding risk literacy to...
~
Abrahams, David, (1953-)
Brand risk = adding risk literacy to brand management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Brand risk/ by David Abrahams.
Reminder of title:
adding risk literacy to brand management /
Author:
Abrahams, David,
Published:
Aldershot, England ;Ashgate Pub., : c2008.,
Description:
x, 212 p. :ill. :
Subject:
Marketing - Risk management. -
Online resource:
Click to View
Brand risk = adding risk literacy to brand management /
Abrahams, David,1953-
Brand risk
adding risk literacy to brand management /[electronic resource] :by David Abrahams. - Aldershot, England ;Ashgate Pub.,c2008. - x, 212 p. :ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
659373
Marketing
--Risk management.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.1255 / .A27 2008
Dewey Class. No.: 658.8/27
Brand risk = adding risk literacy to brand management /
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adding risk literacy to brand management /
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by David Abrahams.
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Includes bibliographical references and index.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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