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Boom = marketing to the ultimate power consumer--the baby boomer woman /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Boom/ Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
Reminder of title:	marketing to the ultimate power consumer--the baby boomer woman /
Author:	Brown, Mary,
other author:	Orsborn, Carol.
Published:	New York :American Management Association, : c2006.,
Description:	xviii, 238 p. :ill. :
Subject:	Baby boom generation. -
Online resource:	Click to View

Boom = marketing to the ultimate power consumer--the baby boomer woman /
Brown, Mary,1959-

Boommarketing to the ultimate power consumer--the baby boomer woman /[electronic resource] :Mary Brown and Carol Orsborn ; foreword by Paco Underhill. - New York :American Management Association,c2006. - xviii, 238 p. :ill.

Includes bibliographical references (p. 225-228) and index.

She's the emerging power consumer --Rose Rodd --Introduction:

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568512
Baby boom generation.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HC79.C6 / B76 2006

Dewey Class. No.: 658.8/34082

Boom = marketing to the ultimate power consumer--the baby boomer woman /
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245 1 0 $a Boom $h [electronic resource] : $b marketing to the ultimate power consumer--the baby boomer woman / $c Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
260 $a New York : $b American Management Association, $c c2006.
300 $a xviii, 238 p. : $b ill.
504 $a Includes bibliographical references (p. 225-228) and index.
505 0 0 $g Introduction: $t She's the emerging power consumer -- $t She's the sweet spot: the new demographic of choice. $t On marketing to technology optimists / $r Rose Rodd -- $t On marketing to baby boomer women in Canada / $r Anne-Marie Caron -- $t On baby boomer women and experimentation / $r Jan DeLyser -- $t On forging an emotional connection with her / $r Kate Quinn -- $t On recognizing her as a driving force in the markeplace / $r Amy Marentic -- $t She's complex: why there's no such thing as "the" baby boomer woman. $t On appealing to her values / $r Joanne Sachse Mogren -- $t On getting nostalgia right / $r Cindy Marshall -- $t On the difference between marketing to men and to women / $r Caleb Mason -- $t On why not to just shrink it and pink it / $r Fran Philip -- $t On marketing to distinctions / $r Pepper Miller -- $t On marketing to Hispanic baby boomer women / $r Isabel Valdes -- $t She's her stage, not her age: leveraging her life transitions. $t On playing financial catch up / $r Lisa Caputo -- $t On marketing to all her life stages / $r Wlliam D. Novelli -- $t On high technology marketing to women / $r Gina Clark -- $t On the power of creating brand personas / $r Claire Spofford -- $t She's motivated: the 3-D view of her. $t On appealing to her psyche / $r Michael Bohn -- $t On embracing both her demographic and psychographic drivers / $r Grant J. Schneider -- $t On aspiring at midlife / $r Peggy Northrop, Brenda Saget Darling -- $t On banking on women-owned businesses / $r Maria C. Coyne -- $t On her quest for a free spirit / $r Federico Musi -- $t She's in the driver's seat: she'll problem-solve her own way through the marketplace. $t On getting to the heart of the matter / $r Joe Teno -- $t On focusing on the "why" vs. the "how" / $r Heidi Baker, Eden Jarrin -- $t On the personal shopper approach to technology / $r Melissa McVicker -- $t On paying attention to details / $r Kathy Moyer Dragon -- $t On business "plus" / $r Anne Kelly -- $t She's changing channels: shaping the new brandscape. $t On harnessing the power of women's solidarity / $r Adam Hicks -- $t On real women selling to real women / $r Yvonne Saliba Pendleton -- $t On referential not deferential marketing / $r Deborah Natansohn -- $t On delivering beyond expectations / $r Rick Lovett -- $t On staying relevant for the boomer woman / $r Ed Kinney -- $t She's waiting: the marketer's call to action. $t On redressing the misconceptions / $r Dorothy Dowling -- $t On getting past emotional bias / $r Christopher W. Bradley -- $t On moving beyond the Holy Grail / $r Ira Mayer -- $t On the evolution of marketing to the baby boomer woman / $r Lori Bitter.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Baby boom generation. $3 568512
650 0 $a Marketing. $3 557931
650 0 $a Consumer behavior. $3 560272
650 0 $a Women consumers. $3 568511
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Orsborn, Carol. $3 568513
710 2 $a ProQuest (Firm) $3 1133097
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