國立虎尾科技大學 |

Language: English

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Understanding brands

~

Cheverton, Peter.

Understanding brands

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Understanding brands/ Peter Cheverton.
Author:	Cheverton, Peter.
other author:	Cheverton, Peter.
Published:	London ;Kogan Page, : 2006.,
Description:	x, 139 p. :ill. :
Notes:	"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
Subject:	Product management. -
Online resource:	Click to View

Understanding brands
Cheverton, Peter.

Understanding brands[electronic resource] /Peter Cheverton. - London ;Kogan Page,2006. - x, 139 p. :ill. - Creating success. - Creating success..

"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

560736
Product management.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / U53 2006

Dewey Class. No.: 658.8/27

Understanding brands
LDR:01229nam 22003014a 4500 001 1076583
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 221104s2006 enka s 000 0 eng
010 $z 2006008964
020 $z 074944665X (pbk.)
035 $a (MiAaPQ)EBC4642536
035 $a (Au-PeEL)EBL4642536
035 $a (CaPaEBR)ebr10124829
035 $a (CaONFJC)MIL47394
035 $a (OCoLC)958554864
035 $a EBC4642536
040 $a MiAaPQ $c MiAaPQ $d MiAaPQ
050 4 $a HD69.B7 $b U53 2006
082 0 4 $a 658.8/27 $2 22
100 1 $a Cheverton, Peter. $3 560735
245 1 0 $a Understanding brands $h [electronic resource] / $c Peter Cheverton.
260 $a London ; $a Philadelphia : $b Kogan Page, $c 2006.
300 $a x, 139 p. : $b ill.
490 1 $a Creating success
500 $a "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Product management. $3 560736
650 0 $a Brand name products. $3 557929
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Cheverton, Peter. $3 560735
710 2 $a ProQuest (Firm) $3 1133097
830 0 $a Creating success. $3 656134
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=4642536 $z Click to View

based on 0 review(s)

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login