國立虎尾科技大學 |

Advances in Digital Marketing and eCommerce = Third International Conference, 2022 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in Digital Marketing and eCommerce/ edited by Francisco J. Martínez-López, Luis F. Martinez.
Reminder of title:	Third International Conference, 2022 /
other author:	Martínez-López, Francisco J.
Description:	X, 308 p. 39 illus., 17 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-031-05728-1
ISBN:	9783031057281

Advances in Digital Marketing and eCommerce = Third International Conference, 2022 /
Advances in Digital Marketing and eCommerceThird International Conference, 2022 /[electronic resource] :edited by Francisco J. Martínez-López, Luis F. Martinez. - 1st ed. 2022. - X, 308 p. 39 illus., 17 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7254. - Springer Proceedings in Business and Economics,.

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

ISBN: 9783031057281

Standard No.: 10.1007/978-3-031-05728-1doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Advances in Digital Marketing and eCommerce = Third International Conference, 2022 /
LDR:02004nam a22003975i 4500 001 1087179
003 DE-He213
005 20220607133206.0
007 cr nn 008mamaa
008 221228s2022 sz | s |||| 0|eng d
020 $a 9783031057281 $9 978-3-031-05728-1
024 7 $a 10.1007/978-3-031-05728-1 $2 doi
035 $a 978-3-031-05728-1
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Advances in Digital Marketing and eCommerce $h [electronic resource] : $b Third International Conference, 2022 / $c edited by Francisco J. Martínez-López, Luis F. Martinez.
250 $a 1st ed. 2022.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2022.
300 $a X, 308 p. 39 illus., 17 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Springer Proceedings in Business and Economics, $x 2198-7254
520 $a This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
650 0 $a Marketing. $3 557931
650 0 $a Business information services. $3 654161
650 0 $a Strategic planning. $3 556511
650 0 $a Leadership. $3 562584
650 2 4 $a IT in Business. $3 1064965
650 2 4 $a Business Strategy and Leadership. $3 1365930
700 1 $a Martínez-López, Francisco J. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1255511
700 1 $a Martinez, Luis F. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1394169
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783031057274
776 0 8 $i Printed edition: $z 9783031057298
776 0 8 $i Printed edition: $z 9783031057304
830 0 $a Springer Proceedings in Business and Economics, $x 2198-7246 $3 1255514
856 4 0 $u https://doi.org/10.1007/978-3-031-05728-1
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)