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Developing successful global strategies for marketing luxury brands

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Developing successful global strategies for marketing luxury brands/ Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
other author:	Mosca, Fabrizio.
Published:	Hershey :IGI Global Publisher of Timely Knowledge, : 2021,
Description:	1 online resource (xxiii, 351 p.)
Subject:	Luxury goods industry. -
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9
ISBN:	9781799858836 (ebk.)

Developing successful global strategies for marketing luxury brands
Developing successful global strategies for marketing luxury brands[electronic resource] /Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez. - Hershey :IGI Global Publisher of Timely Knowledge,2021 - 1 online resource (xxiii, 351 p.) - Advances in marketing, customer relationship management, and e-services (AMCRES) book series..

Includes bibliographical references and index.

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--

ISBN: 9781799858836 (ebk.)

LCCN: 2020048962Subjects--Topical Terms:

931529
Luxury goods industry.

LC Class. No.: HD9999.L852 / D48 2021

Dewey Class. No.: 658.8/02

Developing successful global strategies for marketing luxury brands
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008 221228s2021 paua ob 001 0 eng
010 $a 2020048962
020 $a 9781799858836 (ebk.)
020 $a 9781799858829 (hbk.)
020 $a 9781799868576 (pbk.)
035 $a 1110926093
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HD9999.L852 $b D48 2021
082 0 0 $a 658.8/02 $2 23
245 0 0 $a Developing successful global strategies for marketing luxury brands $h [electronic resource] / $c Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
260 $a Hershey : $b IGI Global Publisher of Timely Knowledge, $c 2021
300 $a 1 online resource (xxiii, 351 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- $c Provided by publisher.
650 0 $a Luxury goods industry. $3 931529
650 0 $a Luxuries $x Marketing. $3 648179
700 1 $a Mosca, Fabrizio. $3 1403741
700 1 $a Casalegno, Cecilia, $d 1979- $3 1403742
700 1 $a Gallo-Martinez, Rosalia, $d 1964- $3 1403743
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9

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