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Global brand integrity management = how to protect your product in today's competitive environment /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global brand integrity management/ Richard S. Post and Penelope N. Post.
Reminder of title:	how to protect your product in today's competitive environment /
Author:	Post, Richard S.
other author:	Post, Penelope N.
Published:	New York :McGraw-Hill, : c2008.,
Description:	xv, 309 p. :ill. :
Subject:	Brand name products. -
Online resource:	Click for full text (McGrawHill)
ISBN:	0071494448 (hbk.)

Global brand integrity management = how to protect your product in today's competitive environment /
Post, Richard S.

Global brand integrity managementhow to protect your product in today's competitive environment /[electronic resource] :Richard S. Post and Penelope N. Post. - New York :McGraw-Hill,c2008. - xv, 309 p. :ill.

Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics.

ISBN: 0071494448 (hbk.)

LCCN: 2007009029Subjects--Topical Terms:

557929
Brand name products.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / R644 2008

Dewey Class. No.: 658.8/27

Global brand integrity management = how to protect your product in today's competitive environment /
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245 1 0 $a Global brand integrity management $h [electronic resource] : $b how to protect your product in today's competitive environment / $c Richard S. Post and Penelope N. Post.
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300 $a xv, 309 p. : $b ill.
505 0 $a Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics.
650 0 $a Brand name products. $3 557929
650 0 $a Trademark infringement $x Prevention. $3 1432871
650 0 $a Product counterfeiting $x Prevention. $3 897097
650 0 $a Product management. $3 560736
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Post, Penelope N. $3 1432870
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007149444101 $z Click for full text (McGrawHill)