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How voters decide : = information processing during election campaigns /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How voters decide :/ Richard R. Lau, David P. Redlawsk.
Reminder of title:	information processing during election campaigns /
Author:	Lau, Richard R.,
other author:	Redlawsk, David P.,
Description:	1 online resource (xvii, 344 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Voting research - United States. -
Online resource:	https://doi.org/10.1017/CBO9780511791048
ISBN:	9780511791048 (ebook)

How voters decide : = information processing during election campaigns /
Lau, Richard R.,

How voters decide :information processing during election campaigns /Richard R. Lau, David P. Redlawsk. - 1 online resource (xvii, 344 pages) :digital, PDF file(s). - Cambridge studies in public opinion and political psychology. - Cambridge studies in public opinion and political psychology..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

ISBN: 9780511791048 (ebook)Subjects--Topical Terms:

570708
Voting research
--United States.

LC Class. No.: JK1967 / .L38 2006

Dewey Class. No.: 324.973

How voters decide : = information processing during election campaigns /
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505 0 $a Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.
520 $a This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
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