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雲林縣虎尾鎮農會花生農產品行銷策略之研究 = = Research on...

黃鈺雯

雲林縣虎尾鎮農會花生農產品行銷策略之研究 = = Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	雲林縣虎尾鎮農會花生農產品行銷策略之研究 =/ 黃鈺雯.
Reminder of title:	Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County /
remainder title:	Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County.
Author:	黃鈺雯
Published:	雲林縣 :國立虎尾科技大學 , : 民113.07.,
Description:	[7], 58面 :圖, 表 ; : 30公分.;
Notes:	指導教授: 呂麒麟老師, 藍友烽老師.
Subject:	虎尾鎮農會. -
Online resource:	電子資源

雲林縣虎尾鎮農會花生農產品行銷策略之研究 = = Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County /
黃鈺雯

雲林縣虎尾鎮農會花生農產品行銷策略之研究 =Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County /Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County.黃鈺雯. - 初版. - 雲林縣 :國立虎尾科技大學 ,民113.07. - [7], 58面 :圖, 表 ;30公分.

指導教授: 呂麒麟老師, 藍友烽老師.

碩士論文--國立虎尾科技大學資訊管理系碩士在職專班.

含參考書目.

虎尾鎮花生農產品為主要產品而本研究主要目的是採用學者專家深度訪談，並結合SWOT分析以及4P行銷組合理論，先經由優勢(Strengths)、劣勢(Weaknesses)、機會(Opportunities)、威脅(Threats)四種分析再以行銷組合為產品(Product)、價格(Price)、通路(Place)、促銷(Promotion)等面向，將研究結果歸納分析出適合虎尾鎮農會花生農產品行銷策略之研究。本研究將與8位對象進行將近20至40分鐘的深度訪談，而這些對象對於虎尾鎮農會花生農產品有實際的產銷經驗及行銷經驗並且了解虎尾鎮農會花生農產品，所以將透過受訪者了解行銷策略之研究，深度訪談結束後經由語意分析歸納整理出來後，以SWOT分析及4P行銷組合的方式呈現出來。結果統整出來若花生農產品可將產品多樣化，品質把關產量穩定之外標示出履歷認證等方式。在運用網路行銷、電商平台、社群軟體推廣出去，再透過農民直銷站、農民市集及進駐其他品牌銷售將虎尾鎮農會花生農產品推廣銷售出去。本研究並提出相關建議可供政府公部門及相關產業參考。.

(平裝)Subjects--Topical Terms:

1451509
虎尾鎮農會.

雲林縣虎尾鎮農會花生農產品行銷策略之研究 = = Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County /
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245 1 0 $a 雲林縣虎尾鎮農會花生農產品行銷策略之研究 = $b Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County / $c 黃鈺雯.
246 1 1 $a Research on the Marketing Strategy of Peanut Products of the Farmers Association of Huwei, Yunlin County.
250 $a 初版.
260 # $a 雲林縣 : $b 國立虎尾科技大學 , $c 民113.07.
300 $a [7], 58面 : $b 圖, 表 ; $c 30公分.
500 $a 指導教授: 呂麒麟老師, 藍友烽老師.
500 $a 學年度: 112.
502 $a 碩士論文--國立虎尾科技大學資訊管理系碩士在職專班.
504 $a 含參考書目.
520 3 $a 虎尾鎮花生農產品為主要產品而本研究主要目的是採用學者專家深度訪談，並結合SWOT分析以及4P行銷組合理論，先經由優勢(Strengths)、劣勢(Weaknesses)、機會(Opportunities)、威脅(Threats)四種分析再以行銷組合為產品(Product)、價格(Price)、通路(Place)、促銷(Promotion)等面向，將研究結果歸納分析出適合虎尾鎮農會花生農產品行銷策略之研究。本研究將與8位對象進行將近20至40分鐘的深度訪談，而這些對象對於虎尾鎮農會花生農產品有實際的產銷經驗及行銷經驗並且了解虎尾鎮農會花生農產品，所以將透過受訪者了解行銷策略之研究，深度訪談結束後經由語意分析歸納整理出來後，以SWOT分析及4P行銷組合的方式呈現出來。結果統整出來若花生農產品可將產品多樣化，品質把關產量穩定之外標示出履歷認證等方式。在運用網路行銷、電商平台、社群軟體推廣出去，再透過農民直銷站、農民市集及進駐其他品牌銷售將虎尾鎮農會花生農產品推廣銷售出去。本研究並提出相關建議可供政府公部門及相關產業參考。.
520 3 $a Peanut agricultural products in Huwei are the main products. The main purpose of this study is to use in-depth interviews with scholars and experts, combined with SWOT analysis and 4P marketing mix theory, first through Strengths, Weaknesses, Opportunities, and Threats. The four types of analysis then use the marketing mix as product, price, place, promotion and other aspects. the research results were summa-rized and analyzed to find a suitable marketing strategy for peanut agricultural products of Huwei Town Farmers Association. This study will conduct in-depth interviews of nearly 20 to 40 minutes with 8 subjects. These subjects have actual production and marketing experience in the peanut agricultural products of the Huwei Farmers Associ-ation and understand the peanut agricultural products of the Huwei Town Farmers As-sociation, so they will be interviewed through interviews. The readers understand the research on marketing strategies. After the in-depth interviews, they are summarized through semantic analysis and presented in the form of SWOT analysis and 4P market-ing combination. The results are summarized. If peanut agricultural products can diver-sify products, control quality and stabilize output, they can also add value through methods such As resume certification..
563 $a (平裝)
650 # 4 $a 虎尾鎮農會. $3 1451509
650 # 4 $a 花生. $3 1451510
650 # 4 $a 農產品. $2 lcstt $3 844059
650 # 7 $2 lcstt $a 行銷策略. $3 833981
650 # 4 $a 深度訪談. $3 1019094
650 # 4 $a Huwei. $3 1049906
650 # 4 $a Marketing strategy. $3 1451511
650 # 4 $a Peanut. $3 1451512
650 # 4 $a Interview. $3 1451513
856 7 # $u https://handle.ncl.edu.tw/11296/k474kj $z 電子資源 $2 http