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The virtues of green marketing = a constructive take on corporate rhetoric /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The virtues of green marketing/ by Erik Bengtson, Oskar Mossberg.
Reminder of title:	a constructive take on corporate rhetoric /
Author:	Bengtson, Erik.
other author:	Mossberg, Oskar.
Published:	Cham :Springer Nature Switzerland : : 2023.,
Description:	xv, 163 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Communication in organizations. -
Online resource:	https://doi.org/10.1007/978-3-031-32979-1
ISBN:	9783031329791

The virtues of green marketing = a constructive take on corporate rhetoric /
Bengtson, Erik.

The virtues of green marketinga constructive take on corporate rhetoric /[electronic resource] :by Erik Bengtson, Oskar Mossberg. - Cham :Springer Nature Switzerland :2023. - xv, 163 p. :ill., digital ;24 cm. - Rhetoric, politics and society,2947-5155. - Rhetoric, politics and society..

1. Introduction: A New Framework for Green Marketing -- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises -- 3. Institutional Theory and Green Legitimation -- 4. Attempts at Co-Reading Institutional and Rhetorical Theory -- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator -- 6. From the Sins of Greenwashing to the Virtues of Green Marketing -- 7. Some Implications for Law -- 8. The Framework of Virtue Critique -- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism -- 10. Green Marketing as Manifest Performance of Ethical Judgment.

Open access.

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines - such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. Erik Bengtson isa scholar of rhetoric at Uppsala and Södertörn Universities, Sweden. He has published on the epistemology of rhetoric, rhetorical argumentation theory, and semiotics. Later, his research focus has shifted towards exploring the relations between capitalism and climate transition rhetoric. Oskar Mossberg is a private law scholar at Uppsala University. He works at the intersection between law and rhetoric and is engaged in developing legal doctrine and methodology by drawing on other fields within the humanities and social sciences, including philosophy, hermeneutics, and rhetoric.

ISBN: 9783031329791

Standard No.: 10.1007/978-3-031-32979-1doiSubjects--Topical Terms:

558139
Communication in organizations.

LC Class. No.: HD30.23

Dewey Class. No.: 658.45

The virtues of green marketing = a constructive take on corporate rhetoric /
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