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Designing emotion = methods and strategies for designers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Designing emotion/ Mareike Roth, Oliver Saiz ; translation from German into English, Ian Pepper
Reminder of title:	methods and strategies for designers /
Author:	Roth, Mareike,
other author:	Saiz, Oliver,
Published:	Basel :Birkhäuser, : c2022.,
Description:	1 online resource (240 p.) :ill. :
Subject:	Commercial art - Periodicals. -
Online resource:	https://www.degruyter.com/isbn/9783035623864
ISBN:	9783035623864

Designing emotion = methods and strategies for designers /
Roth, Mareike,1983-

Designing emotionmethods and strategies for designers /[electronic resource] :Mareike Roth, Oliver Saiz ; translation from German into English, Ian Pepper - 1st ed. - Basel :Birkhäuser,c2022. - 1 online resource (240 p.) :ill.

Includes bibliographical references.

Frontmatter --

Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With exclusive interviews, practical examples and analyses.

Mode of access: Internet via World Wide Web.

In English.

ISBN: 9783035623864

Standard No.: 10.1515/9783035623864doi

LCCN: 2022935319Subjects--Topical Terms:

743957
Commercial art
--Periodicals.

LC Class. No.: NC1000 / .R6813 2022

Dewey Class. No.: 741.6

Designing emotion = methods and strategies for designers /
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100 1 $a Roth, Mareike, $d 1983- $3 1457963
240 1 0 $a Emotion gestalten. $l English
245 1 0 $a Designing emotion $h [electronic resource] : $b methods and strategies for designers / $c Mareike Roth, Oliver Saiz ; translation from German into English, Ian Pepper
250 $a 1st ed.
260 $a Basel : $b Birkhäuser, $c c2022.
300 $a 1 online resource (240 p.) : $b ill.
504 $a Includes bibliographical references.
505 0 0 $t Frontmatter -- $t Preface -- $t Contents -- $t STRUCTURE -- $t A. PRELUDE -- $t B. DEFINING EMOTIONS -- $t EVOLUTION AND DEVELOPMENT -- $t D. EXPLORING EMOTION -- $t E. INTERDISCIPLINARY TRANSFER -- $t F. METHODOLOGY -- $t G. EMOTION-BASED STRATEGY -- $t H. DEEPENING PRACTICE! -- $t APPENDIX -- $t Thanks -- $t Team of Authors -- $t Cited Literature -- $t Illustration Credits.
520 $a Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With exclusive interviews, practical examples and analyses.
530 $a Issued also in print.
538 $a Mode of access: Internet via World Wide Web.
546 $a In English.
588 $a Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mai 2023)
650 0 $a Commercial art $v Periodicals. $3 743957
650 0 $a Emotions in art $v Handbooks, manuals, etc. $3 1457966
700 1 $a Saiz, Oliver, $d 1983- $3 1457964
700 1 $a Pepper, Ian. $3 1457965
856 4 0 $u https://www.degruyter.com/isbn/9783035623864