國立虎尾科技大學 |

Building trust in startup communication = exploring the interplay of arguments and stories in the case of the nikola corporation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Building trust in startup communication/ by Marius Born.
Reminder of title:	exploring the interplay of arguments and stories in the case of the nikola corporation /
Author:	Born, Marius.
Published:	Cham :Springer Nature Switzerland : : 2024.,
Description:	xviii, 233 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	New business enterprises. -
Online resource:	https://doi.org/10.1007/978-3-031-63284-6
ISBN:	9783031632846

Building trust in startup communication = exploring the interplay of arguments and stories in the case of the nikola corporation /
Born, Marius.

Building trust in startup communicationexploring the interplay of arguments and stories in the case of the nikola corporation /[electronic resource] :by Marius Born. - Cham :Springer Nature Switzerland :2024. - xviii, 233 p. :ill., digital ;24 cm. - Springer business cases,2662-544X. - Springer business cases..

Part I: Research Framework -- 1. Introduction -- 2. Literature Review -- 3. Analytical Framework -- Part II: Case Study-The Rise and Fall of the Nikola Corporation -- 4. Case Introduction -- 5. Nikola's Rise -- 6. The Crisis Episode -- 7. The Hindenburg Report as a Turning Point -- Part Iii: Results, Discussion, And Conclusion -- 8. Findings and Evaluation -- 9. Limitations and Recommendations for Future Studies.

Open access.

This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.

ISBN: 9783031632846

Standard No.: 10.1007/978-3-031-63284-6doiSubjects--Topical Terms:

566880
New business enterprises.

LC Class. No.: HD62.5

Dewey Class. No.: 658.114

Building trust in startup communication = exploring the interplay of arguments and stories in the case of the nikola corporation /
LDR:03129nam a2200349 a 4500 001 1138142
003 DE-He213
005 20241026125744.0
006 m d
007 cr nn 008maaau
008 250117s2024 sz s 0 eng d
020 $a 9783031632846 $q (electronic bk.)
020 $a 9783031632839 $q (paper)
024 7 $a 10.1007/978-3-031-63284-6 $2 doi
035 $a 978-3-031-63284-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HD62.5
072 7 $a KJH $2 bicssc
072 7 $a BUS025000 $2 bisacsh
072 7 $a KJH $2 thema
082 0 4 $a 658.114 $2 23
090 $a HD62.5 $b .B736 2024
100 1 $a Born, Marius. $3 1461749
245 1 0 $a Building trust in startup communication $h [electronic resource] : $b exploring the interplay of arguments and stories in the case of the nikola corporation / $c by Marius Born.
260 $a Cham : $c 2024. $b Springer Nature Switzerland : $b Imprint: Springer,
300 $a xviii, 233 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer business cases, $x 2662-544X
505 0 $a Part I: Research Framework -- 1. Introduction -- 2. Literature Review -- 3. Analytical Framework -- Part II: Case Study-The Rise and Fall of the Nikola Corporation -- 4. Case Introduction -- 5. Nikola's Rise -- 6. The Crisis Episode -- 7. The Hindenburg Report as a Turning Point -- Part Iii: Results, Discussion, And Conclusion -- 8. Findings and Evaluation -- 9. Limitations and Recommendations for Future Studies.
506 $a Open access.
520 $a This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
650 0 $a New business enterprises. $3 566880
650 0 $a Business communication. $3 558140
650 1 4 $a Start-Ups and Venture Capital. $3 1366680
650 2 4 $a Corporate Communication. $3 1387654
650 2 4 $a Media and Communication Theory. $3 1366147
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
830 0 $a Springer business cases. $3 1416859
856 4 0 $u https://doi.org/10.1007/978-3-031-63284-6
950 $a Business and Management (SpringerNature-41169)