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Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment : = A Qualitative Study of College Students.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment :/
Reminder of title:	A Qualitative Study of College Students.
Author:	Korzenowski, Anastasia.
Description:	1 online resource (81 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-01.
Contained By:	Masters Abstracts International85-01.
Subject:	Behavioral sciences. -
Online resource:	click for full text (PQDT)
ISBN:	9798379957919

Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment : = A Qualitative Study of College Students.
Korzenowski, Anastasia.

Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment :A Qualitative Study of College Students. - 1 online resource (81 pages)

Source: Masters Abstracts International, Volume: 85-01.

Thesis (M.S.)--University of Minnesota, 2023.

Includes bibliographical references

Digitalization in the retail industry is a trend that has been growing for many years, and the COVID-19 pandemic only accelerated its growth, creating a more diverse landscape for the retail industry. Omnichannel shopping is more relevant now than ever and there are still many questions facing the retail landscape as this new form of shopping is being utilized more heavily and as the aftermath of the pandemic is still being understood. This research aims to evaluate former consumer shopping motive frameworks to determine their relevancy in the new retail setting, while also attempting to better identify what guides the consumer's choice in selecting their method of apparel shopping (in-store vs. online). To investigate this, frequent online and in-person shoppers from college students were interviewed to collect qualitative data to understand their shopping process, preferences, and motives. Results demonstrated the motives guiding both in-store and online shopping experiences include personal, ethical, risk-free, social, convenience, and low-cost sub-motives. Additionally, it was found that personal and ethical sub-motives drive in-store shopping, online shopping is attracted through convenience and low-cost sub-motives, and risk-free and social sub-motives can promote both online and in-store shopping. Using this information to implement new retail strategies assist in catering the in-person and online experiences to the wants and motives of the consumer, assisting in restoring balance to the omnichannel setting.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798379957919Subjects--Topical Terms:

1148596
Behavioral sciences.
Subjects--Index Terms:

ApparelIndex Terms--Genre/Form:

554714
Electronic books.

Consumer Motives to Guide Omnichannel Apparel Shopping in a Post-Pandemic Environment : = A Qualitative Study of College Students.
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