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Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences./
Author:	Faria, Francisca Mastbaum.
Description:	1 online resource (54 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-11.
Contained By:	Masters Abstracts International85-11.
Subject:	Child development. -
Online resource:	click for full text (PQDT)
ISBN:	9798382666716

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.
Faria, Francisca Mastbaum.

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences. - 1 online resource (54 pages)

Source: Masters Abstracts International, Volume: 85-11.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.

Includes bibliographical references

Previous research has shown that consumers often prefer aesthetically pleasing over ugly products. However, a question arises whether this is always the case. This research examines whether consumers who are rebellious may perceive ugly products as cool and subsequently prefer these over beautiful ones. To test this prediction, an experiment was conducted ,and data was analyzed using Hayes Model 1, ANOVA and ANCOVA. The results showed that rebelliousness is not related to perception of coolness on ugly products, but originality is. Finally, possible future mechanisms are suggested, and managerial implications are discussed based on the findings.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382666716Subjects--Topical Terms:

554713
Child development.
Index Terms--Genre/Form:

554714
Electronic books.

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.
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500 $a Source: Masters Abstracts International, Volume: 85-11.
500 $a Advisor: Truong, Natalie.
502 $a Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.
504 $a Includes bibliographical references
520 $a Previous research has shown that consumers often prefer aesthetically pleasing over ugly products. However, a question arises whether this is always the case. This research examines whether consumers who are rebellious may perceive ugly products as cool and subsequently prefer these over beautiful ones. To test this prediction, an experiment was conducted ,and data was analyzed using Hayes Model 1, ANOVA and ANCOVA. The results showed that rebelliousness is not related to perception of coolness on ugly products, but originality is. Finally, possible future mechanisms are suggested, and managerial implications are discussed based on the findings.
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