國立虎尾科技大學 |

Green Advertising : = Attitudes and Brand Trust Amongst Gen-Z Consumers.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Green Advertising :/
Reminder of title:	Attitudes and Brand Trust Amongst Gen-Z Consumers.
Author:	Richard, Taylor.
Description:	1 online resource (59 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-12.
Contained By:	Masters Abstracts International84-12.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9798379748876

Green Advertising : = Attitudes and Brand Trust Amongst Gen-Z Consumers.
Richard, Taylor.

Green Advertising :Attitudes and Brand Trust Amongst Gen-Z Consumers. - 1 online resource (59 pages)

Source: Masters Abstracts International, Volume: 84-12.

Thesis (M.C.)--The Florida State University, 2023.

Includes bibliographical references

This research evaluated the effects of consumer attitudes and trust of those seeking eco-friendly, sustainable brands and the advertising effect greenwashing has had on that brand attitudes and trust. Greenwashing refers to a variety of misleading communications and advertisements that marketers use when they appear to be environmentally conscious and sustainable in products for branding purposes but aren't making any notable environmentally friendly and sustainable efforts in their products (Markauskaite, 2022). Utilizing the framing theory, focusing on thematic versus episodic framed messages in green advertising, 157 Gen-Z consumers were surveyed online. Analysis of the results to explore the message framing of products in green advertising found in the United States in relation to the levels of brand distrust and attitude were conducted through a between subject experimental study. The results indicated that message framing plays a key role in the perceptions of green advertisements and that episodic framed messages are received more receptively amongst target consumers in comparison to thematic framed messages.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798379748876Subjects--Topical Terms:

556422
Communication.
Subjects--Index Terms:

Green advertisingIndex Terms--Genre/Form:

554714
Electronic books.

Green Advertising : = Attitudes and Brand Trust Amongst Gen-Z Consumers.
LDR:02393ntm a22003617 4500 001 1148284
005 20240924101840.5
006 m o d
007 cr bn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798379748876
035 $a (MiAaPQ)AAI30316564
035 $a AAI30316564
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Richard, Taylor. $3 1474221
245 1 0 $a Green Advertising : $b Attitudes and Brand Trust Amongst Gen-Z Consumers.
264 0 $c 2023
300 $a 1 online resource (59 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 84-12.
500 $a Advisor: Lee, Jaejin.
502 $a Thesis (M.C.)--The Florida State University, 2023.
504 $a Includes bibliographical references
520 $a This research evaluated the effects of consumer attitudes and trust of those seeking eco-friendly, sustainable brands and the advertising effect greenwashing has had on that brand attitudes and trust. Greenwashing refers to a variety of misleading communications and advertisements that marketers use when they appear to be environmentally conscious and sustainable in products for branding purposes but aren't making any notable environmentally friendly and sustainable efforts in their products (Markauskaite, 2022). Utilizing the framing theory, focusing on thematic versus episodic framed messages in green advertising, 157 Gen-Z consumers were surveyed online. Analysis of the results to explore the message framing of products in green advertising found in the United States in relation to the levels of brand distrust and attitude were conducted through a between subject experimental study. The results indicated that message framing plays a key role in the perceptions of green advertisements and that episodic framed messages are received more receptively amongst target consumers in comparison to thematic framed messages.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
653 $a Green advertising
653 $a Gen-Z consumers
653 $a Consumer attitudes
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The Florida State University. $b Communication. $3 1181031
773 0 $t Masters Abstracts International $g 84-12.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30316564 $z click for full text (PQDT)