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Testing Novel Norm Interventions for Promoting Pro-Environmental Consumption.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Testing Novel Norm Interventions for Promoting Pro-Environmental Consumption./
Author:	Lieber, Sara.
Description:	1 online resource (140 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-06, Section: B.
Contained By:	Dissertations Abstracts International85-06B.
Subject:	Psychology. -
Online resource:	click for full text (PQDT)
ISBN:	9798381118636

Testing Novel Norm Interventions for Promoting Pro-Environmental Consumption.
Lieber, Sara.

Testing Novel Norm Interventions for Promoting Pro-Environmental Consumption. - 1 online resource (140 pages)

Source: Dissertations Abstracts International, Volume: 85-06, Section: B.

Thesis (Ph.D.)--University of Oregon, 2023.

Includes bibliographical references

The purpose of the current project was to investigate how a social psychology approach could be used to develop an effective climate-change mitigation tool. A commonly used technique in the social psychology literature for promoting the adoption of pro-environmental behaviors is the norm intervention. In the current project, three methodological changes to the norm-intervention approach were implemented and tested, including 1) broadening the range of types of norm-intervention conditions, 2) including both a pro-environmental and a self-enhancing framing, and 3) communicating how pre-existing motivations to engage in environmentally harmful behaviors can be achieved by adopting a new pro-environmental behavior. Overall, the pro-environmental framing that has been typically used in prior research was the most effective at improving people's pro-environmental behaviors. Norm conditions did not appear to persuade people to change their pro-environmental consumer intentions and behaviors by much. Additionally, it was actually people's values, a dispositional factor, which had the strongest predictive power compared to the study's attempt to modify people's pro-environmental outcomes by varying the situational context. Consistent with previous research, biospheric values positively predicted, and egoistic values negatively predicted, pro-environmental consumer intentions and behaviors consistently across most framing and norm conditions.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381118636Subjects--Topical Terms:

555998
Psychology.
Subjects--Index Terms:

ClimateIndex Terms--Genre/Form:

554714
Electronic books.

Testing Novel Norm Interventions for Promoting Pro-Environmental Consumption.
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520 $a The purpose of the current project was to investigate how a social psychology approach could be used to develop an effective climate-change mitigation tool. A commonly used technique in the social psychology literature for promoting the adoption of pro-environmental behaviors is the norm intervention. In the current project, three methodological changes to the norm-intervention approach were implemented and tested, including 1) broadening the range of types of norm-intervention conditions, 2) including both a pro-environmental and a self-enhancing framing, and 3) communicating how pre-existing motivations to engage in environmentally harmful behaviors can be achieved by adopting a new pro-environmental behavior. Overall, the pro-environmental framing that has been typically used in prior research was the most effective at improving people's pro-environmental behaviors. Norm conditions did not appear to persuade people to change their pro-environmental consumer intentions and behaviors by much. Additionally, it was actually people's values, a dispositional factor, which had the strongest predictive power compared to the study's attempt to modify people's pro-environmental outcomes by varying the situational context. Consistent with previous research, biospheric values positively predicted, and egoistic values negatively predicted, pro-environmental consumer intentions and behaviors consistently across most framing and norm conditions.
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