國立虎尾科技大學 |

Me, Myself, and My Close Brands : = The Effect of Close Brand Relationships on Forgiveness Likelihood.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Me, Myself, and My Close Brands :/
Reminder of title:	The Effect of Close Brand Relationships on Forgiveness Likelihood.
Author:	Luebke, Sarah S. F.
Description:	1 online resource (125 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 86-01, Section: B.
Contained By:	Dissertations Abstracts International86-01B.
Subject:	Personality psychology. -
Online resource:	click for full text (PQDT)
ISBN:	9798383190593

Me, Myself, and My Close Brands : = The Effect of Close Brand Relationships on Forgiveness Likelihood.
Luebke, Sarah S. F.

Me, Myself, and My Close Brands :The Effect of Close Brand Relationships on Forgiveness Likelihood. - 1 online resource (125 pages)

Source: Dissertations Abstracts International, Volume: 86-01, Section: B.

Thesis (Ph.D.)--The University of Iowa, 2024.

Includes bibliographical references

In this research, we study how the diagnosticity of a brand's transgressions and the closeness of the brand's consumers work together to affect how consumers reduce blame on the brand. Through moral decoupling, brand forgiveness likelihood and subsequent repurchase from consumers are affected. In other words, we suggest that transgression diagnosticity and consumers' closeness to a brand affect how consumers are able to morally decouple, or separate the brand's morality and performance, which subsequently affects consumers' forgiveness likelihood and repurchase intentions. In five studies, we test our model, using several different dependent variables. We end with a discussion on our findings, limitations, and future research.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798383190593Subjects--Topical Terms:

1180475
Personality psychology.
Subjects--Index Terms:

Brand relationshipsIndex Terms--Genre/Form:

554714
Electronic books.

Me, Myself, and My Close Brands : = The Effect of Close Brand Relationships on Forgiveness Likelihood.
LDR:02209ntm a22004217 4500 001 1151248
005 20241104055837.5
006 m o d
007 cr bn ---uuuuu
008 250605s2024 xx obm 000 0 eng d
020 $a 9798383190593
035 $a (MiAaPQ)AAI31239188
035 $a AAI31239188
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Luebke, Sarah S. F. $3 1477981
245 1 0 $a Me, Myself, and My Close Brands : $b The Effect of Close Brand Relationships on Forgiveness Likelihood.
264 0 $c 2024
300 $a 1 online resource (125 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 86-01, Section: B.
500 $a Advisor: Galoni, Chelsea;Cole, Catherine A.
502 $a Thesis (Ph.D.)--The University of Iowa, 2024.
504 $a Includes bibliographical references
520 $a In this research, we study how the diagnosticity of a brand's transgressions and the closeness of the brand's consumers work together to affect how consumers reduce blame on the brand. Through moral decoupling, brand forgiveness likelihood and subsequent repurchase from consumers are affected. In other words, we suggest that transgression diagnosticity and consumers' closeness to a brand affect how consumers are able to morally decouple, or separate the brand's morality and performance, which subsequently affects consumers' forgiveness likelihood and repurchase intentions. In five studies, we test our model, using several different dependent variables. We end with a discussion on our findings, limitations, and future research.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Personality psychology. $3 1180475
650 4 $a Social psychology. $3 554804
653 $a Brand relationships
653 $a Brand transgression
653 $a Brands
653 $a Close relationships
653 $a Diagnosticity
653 $a Self-brand connection
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0310
690 $a 0625
690 $a 0451
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of Iowa. $b Business Administration. $3 1179113
773 0 $t Dissertations Abstracts International $g 86-01B.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31239188 $z click for full text (PQDT)