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Promotion management and marketing c...
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Shimp, Terence A
Promotion management and marketing communications
Record Type:
Language materials, printed : monographic
Author:
ShimpTerence A,
Place of Publication:
Chicago
Published:
The Dryden Press;
Year of Publication:
1990
Edition:
2 ed
Description:
xxi, 673pill : 23cm;
ISBN:
0030471133
Promotion management and marketing communications
Shimp, Terence A
Promotion management and marketing communications
/ Terence A. Shimp - 2 ed. - Chicago : The Dryden Press, 1990. - xxi, 673p ; ill ; 23cm.
ISBN 0030471133
Promotion management and marketing communications
LDR
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20101024061534.0
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(pbk.)
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eng
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Promotion management and marketing communications
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2 ed
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Chicago
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1990
215
1
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xxi, 673p
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ill
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23cm
676
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658.82
676
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658.82
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S555
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Shimp
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Terence A
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390929
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