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Fundamentals of marketing
~
Stanton, William J
Fundamentals of marketing
Record Type:
Language materials, printed : monographic
Author:
StantonWilliam J,
Alternative Intellectual Responsibility:
EtzelMichael J,
Secondary Intellectual Responsibility:
WalkerBruce J,
Place of Publication:
N.Y
Published:
McGraw-Hill;
Year of Publication:
1991
Edition:
9 ed
Description:
xxxiii,668pill : 26cm;
ISBN:
0070609527
Fundamentals of marketing
Stanton, William J
Fundamentals of marketing
/ William J. Stanton ; Bruce J. Walker - 9 ed. - N.Y : McGraw-Hill, 1991. - xxxiii,668p ; ill ; 26cm.
ISBN 0070609527
Etzel, Michael J
Walker, Bruce J
Fundamentals of marketing
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