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Marketing Strategy And Plans
~
Lucas, George H
Marketing Strategy And Plans
Record Type:
Language materials, printed : monographic
Author:
LuckDavid J,
Alternative Intellectual Responsibility:
FerrellO. C,
Secondary Intellectual Responsibility:
LucasGeorge H,
Place of Publication:
N.Y
Published:
Englewood Cliffs,N.J>;
Year of Publication:
1989
Edition:
3 ed
Description:
x,514pill : 23cm;
Series:
Prentice-Hall
ISBN:
0135587352
Marketing Strategy And Plans
Luck, David J
Marketing Strategy And Plans
/ David J. Luck ; George H. Lucas - 3 ed. - N.Y : Englewood Cliffs,N.J>, 1989. - x,514p ; ill ; 23cm. - (Prentice-Hall).
ISBN 0135587352
Ferrell, O. C
Lucas, George H
Marketing Strategy And Plans
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