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Promotional strategy : managing the ...

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Warshaw, Martin R

Promotional strategy : managing the marketing communications process

Record Type:	Language materials, printed : monographic
Title Information:	managing the marketing communications process
Author:	EngelJames F,
Alternative Intellectual Responsibility:	WarshawMartin R,
Secondary Intellectual Responsibility:	KinnearThomas C,
Place of Publication:	Homewood, IL
Published:	IRWIN;
Year of Publication:	1987
Edition:	6 ed
Description:	xvi, 621pill : 23cm;
ISBN:	0256036438

Promotional strategy : managing the marketing communications process
Engel, James F

Promotional strategy : managing the marketing communications process / James F. Engel ; Martin R. Warshaw - 6 ed. - Homewood, IL : IRWIN, 1987. - xvi, 621p ; ill ; 23cm.
ISBN 0256036438

Warshaw, Martin R

Kinnear, Thomas C

Promotional strategy : managing the marketing communications process
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200 1 $a Promotional strategy $e managing the marketing communications process $f James F. Engel $g Martin R. Warshaw $g Thomas C. Kinnear
205 $a 6 ed
210 $a Homewood, IL $c IRWIN $d 1987
215 1 $a xvi, 621p $c ill $d 23cm
676 $a 658.5
676 $a 658.5 $b E57
700 $a Engel $b James F $3 391866
701 $a Warshaw $b Martin R $3 391867
702 $a Kinnear $b Thomas C $3 391868

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E013452

圖書館3F 書庫

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一般圖書

658.5 E57 1987

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1 records • Pages 1 •
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