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Marketing Management : Strategics an...
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Paul, Gordon W
Marketing Management : Strategics and Programs
Record Type:
Language materials, printed : monographic
Title Information:
Strategics and Programs
Author:
GuiltinanJoseph P,
Alternative Intellectual Responsibility:
PaulGordon W,
Place of Publication:
N.Y
Published:
McGraw-Hill;
Year of Publication:
1990
Edition:
4 ed
Description:
xvii,449pill : 24cm;
ISBN:
0070489424
Marketing Management : Strategics and Programs
Guiltinan, Joseph P
Marketing Management
: Strategics and Programs / Joseph P. Guiltinan ; Gordon W. Paul - 4 ed. - N.Y : McGraw-Hill, 1990. - xvii,449p ; ill ; 24cm.
ISBN 0070489424
Paul, Gordon W
Marketing Management : Strategics and Programs
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