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Advertising : Concepts And Strategies
~
Berkman, Christopher W
Advertising : Concepts And Strategies
Record Type:
Language materials, printed : monographic
Title Information:
Concepts And Strategies
Author:
BerkmanChristopher W,
Place of Publication:
N.Y
Published:
Random House; Random House;
Year of Publication:
1987
Edition:
2 ed
Description:
xxiv,607pill : 27cm;
Advertising : Concepts And Strategies
Berkman, Christopher W
Advertising
: Concepts And Strategies / Christopher W. Berkman - 2 ed. - N.Y : Random House, 1987. - xxiv,607p ; ill ; 27cm.
Advertising : Concepts And Strategies
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1987
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Random House
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Christopher W
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395129
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