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Strategic marketing channel management
~
Bowersox, Donald J
Strategic marketing channel management
Record Type:
Language materials, printed : monographic
Author:
BowersoxDonald J,
Alternative Intellectual Responsibility:
CooperM. Bixby,
Place of Publication:
N.Y
Published:
McGraw-Hill;
Year of Publication:
1992
Description:
xix, 488pill : 24cm;
ISBN:
0070065750
Strategic marketing channel management
Bowersox, Donald J
Strategic marketing channel management
/ Donald J. Bowersox ; M. Bixby Cooper - N.Y : McGraw-Hill, 1992. - xix, 488p ; ill ; 24cm.
ISBN 0070065750
Cooper, M. Bixby
Strategic marketing channel management
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