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Cases in Advertising and Promotion M...
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Farris, Paul W
Cases in Advertising and Promotion Management
Record Type:
Language materials, printed : monographic
Author:
QuelchJohn A,
Alternative Intellectual Responsibility:
FarrisPaul W,
Place of Publication:
Homewood, IL
Published:
IRWIN;
Year of Publication:
1991
Edition:
3 ed
Description:
xiii, 908pill : 24cm;
ISBN:
0256096899
Cases in Advertising and Promotion Management
Quelch, John A
Cases in Advertising and Promotion Management
/ John A. Quelch ; Paul W. Farris - 3 ed. - Homewood, IL : IRWIN, 1991. - xiii, 908p ; ill ; 24cm.
ISBN 0256096899
Farris, Paul W
Cases in Advertising and Promotion Management
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1991
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395734
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