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Marketing strategy : a customer-driv...

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Schnaars, Steven P

Marketing strategy : a customer-driven approach

Record Type:	Language materials, printed : monographic
Title Information:	a customer-driven approach
Author:	SchnaarsSteven P,
Place of Publication:	New York
Published:	The Free Press;
Year of Publication:	1991
Description:	xvi,319 pill : 25cm;
Subject:	marketing - Management -
Subject:	Strategic planning -
Subject:	Competition -
ISBN:	0029279534

Marketing strategy : a customer-driven approach
Schnaars, Steven P

Marketing strategy : a customer-driven approach / Steven P. Schnaars - New York : The Free Press, 1991. - xvi,319 p ; ill ; 25cm.
ISBN 0029279534
marketingStrategic planningCompetition -- Management

Marketing strategy : a customer-driven approach
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200 1 $a Marketing strategy $e a customer-driven approach $f Steven P. Schnaars
210 $a New York $c The Free Press $d 1991
215 1 $a xvi,319 p $c ill $d 25cm
606 $a marketing $x Management $3 421363 $2 lc $3 740815
606 $a Strategic planning $3 421364 $2 lc $3 725355
606 $a Competition $3 421365 $2 lc $3 729019
676 $a 658.802 $b S357
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658.802 S357 1991

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