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Marketing management for the hospita...

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Reich, Allen Z

Marketing management for the hospitality industry : a strategic approach

Record Type:	Language materials, printed : monographic
Title Information:	a strategic approach
Author:	ReichAllen Z,
Place of Publication:	New York
Published:	Wiley;
Year of Publication:	c1997
Description:	xix, 530 pill : 25 cm;
Subject:	Hospitality industry - Marketing -
ISBN:	0471310123

Marketing management for the hospitality industry : a strategic approach
Reich, Allen Z

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich - New York : Wiley, c1997. - xix, 530 p ; ill ; 25 cm.
Includes bibliographical references (p. 515-522) and index.
ISBN 0471310123
Hospitality industry -- Marketing

Marketing management for the hospitality industry : a strategic approach
LDR:00712cam 2200205 i 450 001 442383
005 20101024063019.0
009 a94047535 94047535
010 1 $a 0471310123 $b (hard)
100 $a 20080130f 1997m y0engy01 b
101 0 $a eng
200 1 $a Marketing management for the hospitality industry $e a strategic approach $f Allen Z. Reich
210 $a New York $c Wiley $d c1997
215 0 $a xix, 530 p $c ill $d 25 cm
320 $a Includes bibliographical references (p. 515-522) and index
606 $a Hospitality industry $x Marketing $3 423051 $2 lc $3 738290
676 $a 647.94/068/8 $v 2000
676 $a 647.940688 $b R347
680 $a TX911.3.M3 $b R43 199700
700 $a Reich $b Allen Z $3 423050
801 0 $a cw $b BIB $c 20000111
801 1 $a cw $b national library $c 20000111
801 1 $a cw $b 國立國立虎尾科技大學圖書館 $c 20000114 $g CCR

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647.940688 R347 1997

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