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Data mining techniques : for marketi...
~
Linoff, Gordon
Data mining techniques : for marketing, sales, and customer support
Record Type:
Language materials, printed : monographic
Title Information:
for marketing, sales, and customer support
Author:
BerryMichael A,
Secondary Intellectual Responsibility:
LinoffGordon,
Place of Publication:
New York
Published:
Wiley;
Year of Publication:
1997
Description:
x, 454 pill : 24 cm;
Subject:
Data mining -
Subject:
Marketing - Data processing -
Subject:
Business - Data processing -
ISBN:
0471179809
Data mining techniques : for marketing, sales, and customer support
Berry, Michael A
Data mining techniques
: for marketing, sales, and customer support / Michael Berry, Gordon Linoff - New York : Wiley, 1997. - x, 454 p ; ill ; 24 cm.
Includes bibliographical references and index.
ISBN 0471179809
Data miningMarketingBusiness -- Data processing -- Data processing
Linoff, Gordon
Data mining techniques : for marketing, sales, and customer support
LDR
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for marketing, sales, and customer support
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Includes bibliographical references and index
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