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Differentiate or die : survival in o...

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Rivkin, Steve (1947)

Differentiate or die : survival in our era of killer competition

Record Type:	Language materials, printed : monographic
Title Information:	survival in our era of killer competition
Author:	TroutJack,
Secondary Intellectual Responsibility:	RivkinSteve, 1947
Place of Publication:	New York
Published:	Wiley;
Year of Publication:	c2000
Description:	x, 230 p23 cm;
Subject:	Marketing -
Subject:	Advertising - Brand name products -
Subject:	Brand name products -
Subject:	Competition -
ISBN:	0471357642

Differentiate or die : survival in our era of killer competition
Trout, Jack

Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin - New York : Wiley, c2000. - x, 230 p ; 23 cm.
Includes bibliographical references (p. 213-217) and index.
ISBN 0471357642
MarketingAdvertisingBrand name productsCompetition -- Brand name products

Rivkin, Steve

Differentiate or die : survival in our era of killer competition
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200 1 $a Differentiate or die $e survival in our era of killer competition $f Jack Trout with Steve Rivkin
210 $a New York $c Wiley $d c2000
215 0 $a x, 230 p $d 23 cm
320 $a Includes bibliographical references (p. 213-217) and index
606 $a Marketing $3 398155 $2 lc $3 724253
606 $a Advertising $x Brand name products $3 443868 $2 lc $3 736393
606 $a Brand name products $3 443869 $2 lc $3 725353
606 $a Competition $3 421365 $2 lc $3 729019
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702 $a Rivkin $b Steve $f 1947 $3 443867
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20020515

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E022554

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.8 T861 2000

一般使用(Normal)

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1 records • Pages 1 •
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