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Strategic marketing

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Cravens, David W

Strategic marketing

Record Type:	Language materials, printed : monographic
Author:	CravensDavid W,
Place of Publication:	Boston
Published:	Irwin/McGraw-Hill;
Year of Publication:	c2000
Edition:	6th ed
Description:	xvi, 752 pill : 25 cm;
Series:
Subject:	Marketing - Decision making -
Subject:	Marketing - Management -
ISBN:	0070275432

Strategic marketing
Cravens, David W

Strategic marketing / David W. Cravens - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 p ; ill ; 25 cm.
Includes bibliographical references and index.
ISBN 0070275432
MarketingMarketing -- Decision making -- Management

Strategic marketing
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200 1 $a Strategic marketing $f David W. Cravens
205 $a 6th ed
210 $a Boston $c Irwin/McGraw-Hill $d c2000
215 0 $a xvi, 752 p $c ill $d 25 cm
225 I
320 $a Includes bibliographical references and index
606 $a Marketing $x Decision making $3 445718 $2 lc $3 728964
606 $a Marketing $x Management $3 442834 $2 lc $3 724793
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700 $a Cravens $b David W $3 392569
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801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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E023318

圖書館3F 書庫

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一般圖書

658.802 C898 2000

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